Here's exactly how to craft quality content which is the key to search engine optimization and ranking well in Google.
If you can get writing SEO content right, you will:
• Rank higher in Google
• Generate more website traffic
• And drive more conversions
• All whilst building authority
#contentcreationforseo #contentmarketing #seo
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RESOURCES:
How To Do Keyword Research 👉 https://youtu.be/2ArOk0dKte8
TOOLS:
Free Word Count Suggest 👉 https://fatjoe.com/word-count-suggest/
Free Blog Title Generator 👉 https://fatjoe.com/blog-title-generator/
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The first thing you need to consider when creating SEO content is your goals or objectives.
Why are you creating this content in the first place?
Ultimately, your content needs to achieve 2 things:
• Engage your audience and provide them with actual value.
• Drive traffic to your website and push your audience further down the sales funnel
// Research
The first step to creating great content that actually ranks in Google is to research content topics. This means delving deep into keyword research & understanding user search intent.
Your content needs to answer burning questions, address pain points, and provide critical information your audience needs right now.
We use Ahrefs for our keyword research but we also look at Google Search.
Don’t forget to check YouTube search traffic for the same keyword topics to make sure that your videos are also fully search engine optimized.
// Content Type & Format
Next look at the type of content you need to create to be able to rank well in Google.
Google ranks content highly when it caters to user search intent and delivers genuine value.
Take a close look at the type of content that’s already ranking and the way that content has been formatted, so you know the type of content Google values.
The content type could include:
• Blog Posts
• Product Pages
• Or Videos
And the content format could be:
• Listicles
• How-to guides and tutorials
• Or Long-form educational articles
If you’re not sure which angle to take, it’s best to match those ranking right at the top of the results which seem to have taken a broader content angle.
This applies to videos too.
You also need to determine a structure for the content and ensure that you’re including the right subtopics. It’s likely that, as you begin to create your outline, you’ll have the odd spark of inspiration and be able to add many more topics that support the comments you’re making.
To find the average content length for a particular search term, you can use our free word count suggestion tool which scrapes the top 10 search results for your chosen keywords.
Check it out here 👉 https://fatjoe.com/word-count-suggest/
You should aim to deliver the same, if not more than the suggested word count. But don’t fluff out the content with irrelevant information.
// Optimized Titles
In general, the title of your content needs to be 3 things:
• Descriptive.
• Engaging.
• Detailed.
// Writing Your Content
Here are some concrete tips from our seasoned writers for creating outstanding search engine optimized content:
1 ) Hook The Reader In The Introduction
2) Use Media Effectively
3) Readability
4) Search Engine Optimization
// There are many more factors that can affect your content’s Google ranking than those I’ve spoken about in this video. Even if you create the most engaging, relevant and detailed content possible, you still may not be able to rank.
Check out our channel for more detailed guides to developing a content marketing strategy and choosing the right keywords to target.
👉 https://www.youtube.com/user/fatjoewho
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