Piscari Insights: Su Copeland - The importance of diverse thinking and how to build your network

Herald August 27, 2021

The Power Of Diverse Thinking. In this episode of the Piscari Insights series, I discuss the importance of diverse and inclusive thinking and how to build your network with Su Copeland.

Su Copeland BA Hons, DipM CIM, has 30 years’ experience in strategic and tactical sales and marketing. She has experienced the highs and lows of working in five start-ups, including Managing Director of an ethical telemarketing agency from 2008 to 2014, where she secured clients such as Microsoft, Fujitsu, Reuters, Pearson Education, Novartis, and Sanofi Pasteur. Working increasingly with technology, medical and cutting-edge companies, Su founded Priddey Marketing in 2015 to support innovative, purpose-driven business leaders and has a keen interest in promoting inclusion and diversity throughout organisations. Priddey Marketing brings expert associates together to support the expertise Su delivers to clients.

In this episode of Piscari Insights we discuss:
0:00 - Intro
3:37 - The importance of diversity of thinking
5:32 - The danger of not being diverse
8:37 - Challenging thinking
11:48 - Why do people go to work?
14:20 - The importance of enjoying your work
16:08 - The importance of building a network
18:25 - The fundamentals of business
19:20 - Experience of being a 'busy fool'
25:30 - Feast and famine

Thank you to Su for taking the time to share her experiences and expertise.