Who are Embracer Group? We've covered them a fair bit on the channel - they're a Swedish firm with a penchant for mid-range studio acquisitions and seemingly bottomless pockets. This week Embracer Group went on a bit of a shopping spree, announcing EIGHT new acquisitions... but it's actually pretty good this is happening, let's hope they don't fall to the 'bad' side though.
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00:00 Intro
00:31 The Story - Embracer Gonna Embrace! (8 More Studios!)
06:04 The Analysis - Bigger Than Anyone (Even Us!) Realises?
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