The Сonspiracy behind Product Ownership

Let the holy war begin ))
We live in the world of multiple names to depict the same stuff or one term to show different things and get confused, frustrated and do not know what to do and what other want from us.
There is a pretty old misunderstanding between business analysis, product ownership, and product management. We won’t focus on who is who and who’s better, but deep dive into the essence of these disciplines and roles to find out what we really struggle for and want to achieve at work and personal growth.
IIBA Introduction to Product Ownership Analysis will help us in this journey.

About the speaker:

Nati Nazar

Certified BA professional (CSPO, CCBA, Pragmatic Marketing) with over 10 years of diverse IT experience. Being an evangelist of business analysis, Nati is also a visionary and designer of new concepts and models that uncover strong BA capabilities, empower teams and clients with a creative intelligence toolset.
Nati was leading Business Analysis CoE for the company with almost 400 business analysts, and her strong marketing, product management background and a great team of like-minded people help launching IIBA endorsed courses, training, workshops, and believe it or not BA Hackathons globally.
Several months ago Nati changed her direction and now she's driving service excellence and change management within the entire company.

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