Nykaa has established itself as a brand focused on women and celebrating the star in each women.
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Which made them be the only player in women's beauty & grooming e commerce market. Behind all this success there are some details which can effect brands. These details are getting overshadowed by the profit making ability of the brand.
But investors cannot leave even minute details behind.
In this video, we have covered everything about NYKAA which plays a significant role for there long term growth.
Link to the instagram post Nykaa -
Sources:
https://www.instagram.com/p/CCizbyRJW13/
https://themorningcontext.com/internet/the-dark-side-to-nykaas-beauty-business
https://thewire.in/labour/nykaa-racism-harassment
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