Your inbound link counts are increasing, but your authority is not. Why not? All those links are worthless if they're not pointing to the right pages. Today we welcome Jeff Ferguson, partner and head of production here at Amplitude. Jeff is also a well-known conference speaker and an Adjunct Professor at UCLA, teaching tomorrow's digital leaders.
His recent article in Search Engine Journal, titled "The Link Building Tactic You’re Not Using: Shallow Links," dug deep into the topic. But there is plenty more to learn.
Topics include:
• True Link Building Strategy (good) vs Domain-Authority-Based Linkbuilding Strategy (bad)
• Link quantity vs link quality
• What are "shallow links" and why are they not as useful as they might appear?
• How do I identify my shallow links?
• Should I send all backlinks to the home page?
• How do I update existing links to maximize their SEO effects on my page authority?
**READ THE ARTICLE HERE:
https://www.searchenginejournal.com/link-building-shallow-links/422462/
Host: Duff Ferguson, Founder/Partner at Amplitude Digital
https://www.linkedin.com/in/duffferguson
Get your own Growth Proposal at: https://amplitudedigital.com
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