On-point: What does HYBE-SM integration mean for K-pop stars?

On-point: What does HYBE-SM integration mean for K-pop stars?

SM 품은 하이브 캐이팝 스타들의 운명은?

South Korea’s mega entertainment agency that boasts BTS among its stable of stars, HYBE, has become the largest shareholder of traditional heavyweights SM entertainment.
It may be too early to talk yet, but what could a possible integration of the two companies mean for our K-pop stars and K-pop industry going forward?
For more, we're joined by Mr. Jeff Benjamin, a K-pop columnist from Billboard.


Welcome to the program.

1. First off, why do you think HYBE becoming the biggest shareholder of SM is such a big deal? Why so much interest and concern over the two entertainment firms potentially being under one roof?

2. How will the integration of SM and HYBE transform the k-pop industry? In terms of the direction and style of K-pop. Will it be for the better? Or what hurdles will need to be overcome?

3. What does this mean for K-pop stars then? Does it mean a new opportunity for K-pop stars from SM and HYBE? In what way?

Thank you for your time this morning.

#HYBE #SM_entertainment #BTS #LeeSooman #Kpop #Kpopstar #하이브 #SM엔터테인먼트 #케이팝스타 #Arirang_News #아리랑뉴스

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2023-02-22, 09:00 (KST)

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